In a world where traditional leadership and HR practices are imploding and rapidly evolving, I’m thrilled to release this edition of my newsletter. It highlights the fascinating conversation I had on my most recent “Geeks Geezers Googlization” podcast, featuring Wharton neuroscientist, Dr. Michael Platt. We dove deep into how neuroscience is transforming our approach to leadership, management, and work, revelations about employee engagement, and the secrets of human connection in a remote work world. Let’s get started.

The Apple-Samsung Connection: A Tale of Brand Loyalty

Ever noticed how some people are die-hard Apple fans? Dr. Platt’s research unveils a fascinating phenomenon – people form deep, emotional connections with brands, similar to those we feel with a close friend or family member. The study shows that Apple fans’ brains light up with joy when they hear positive news about Apple and feel pain when they receive bad news. It mirrors the emotional responses we have towards loved ones.

In contrast, Samsung users displayed little to no emotional response to their brand with one exception: their brain activated when they heard bad news about Apple! Their decision to purchase a Samsung phone was tied to a dislike of Apple! Imagine the implications for employee engagement. Wouldn’t you rather have employees who want to work with and for you and not because they dislike your competitor more? This lack of emotional engagement in the brain highlights the importance of cultivating a deep, personal connection with your brand or company.

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How does this apply to you? Simple! Forge a company culture that resonates personally with your team. Regularly share your company’s stories, successes, and values. Celebrate every milestone to make each team member feel like a vital part of your corporate family. Your goal? Make them as loyal to your company as some are to their iPhones.

Human Connection in the Digital Era

In an age where remote work is the new norm, Dr. Platt emphasizes the crucial role of genuine connections. The shift to remote work has challenged traditional notions of workplace connectivity. While it’s easy to blame the dispersed location of workers, truth be told connections weren’t very strong before the pandemic and the sudden shift to hybrid and remote work. Dr. Platt emphasizes the importance of maintaining authentic human connections, even through a screen. While distance and digital screens may make human connection different, it can be done. You’ve heard it before: we just need to change our ways because we’re not going back to the way it used to be.

But Dr. Platt’s discussion extends beyond mere workplace interactions to address a broader societal issue – loneliness. The epidemic of loneliness in our society is alarming, and while remote work is often blamed, it once again is not the sole culprit. The key is not just interaction, but meaningful connection.

Actionable Tip: Foster a sense of belonging and community within your digital workspace. Spice up those virtual meetings! Host fun coffee breaks or quirky team activities online. Foster a community vibe that bridges the digital divide, making everyone feel valued and connected. Encourage managers to have regular one-on-one check-ins focused on the employee’s well-being, not just work tasks.  Encourage virtual coffee breaks or ‘virtual water cooler’ chats where team members can discuss non-work topics. These small acts can have a significant impact on reducing feelings of isolation and building a connected team culture.

Brain Synchrony & Remote Collaboration

Here’s a fascinating revelation – teams can achieve brain synchrony, even remotely, leading to effective collaboration and a sense of unity. When team members are in sync (aka “in the zone”), their brainwaves align, leading to more effective collaboration and teamwork, even in remote settings. This synchrony isn’t just about being on the same page; it’s about harmonizing thoughts and emotions, leading to a more intuitive and cohesive work process.

The concept of brain synchrony in teams, even in remote settings, highlights the potential for seamless collaboration through synchronized thought processes.

How to Achieve This: Use digital tools that facilitate real-time collaboration and feedback. Create virtual spaces for brainstorming and idea-sharing, mimicking the close-knit environment of a physical office.

Embracing Neuromanagement for Future Success

Your team’s brain craves novelty and stimulation. Keeping things fresh is key! Understanding the intricacies of the brain can revolutionize your leadership and HR As we navigate the complexities of modern work environments, the insights from neuroscience offered by Dr. Platt provide a beacon of guidance. By understanding the intricate workings of the brain, leaders can devise strategies that not only enhance productivity but also foster a culture of well-being and connection.

Key Takeaway: Stay curious and open to new ideas. The field of neuromanagement is evolving, offering a plethora of opportunities to enhance your leadership and HR practices. Embrace these insights to create a more vibrant, engaged, and productive workplace.


Step into this exciting realm where neuroscience and management intersect. Armed with these insights, you’re not just leading a team; you’re orchestrating a symphony of engaged, connected, and brainy professionals ready to tackle the challenges of tomorrow. Let’s lead with innovation and make our workplaces not just spaces of productivity but hubs of creativity and connection!


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Did you know that Geeks Geezers and Googlization Show is now available on ROKU and FamTV+?

Can I Ask A Favor?

Thanks for joining me again as I continue my myth-busting journey through the fascinating labyrinth of the human brain. I hope you’re enjoying my Brain Guide to Bossing series on debunking neuro-management myths enough to share this with just two connections.

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