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Meet Ira

Described as a “Millennial trapped in a Baby Boomer body, the World’s 1st Chief Googlization Officer, a “hire authority,” and “certified prophet” of workforce trends, Ira S. Wolfe has emerged as one of HR’s most visionary thinkers.  Ira personifies the passion and mindset required to manage the convergence of the tired, the wired, and technology. His enthusiasm and engaging approach inspires his audience to challenge preconceptions about what it takes to attract, select, manage, and retain top talent and take the initiative to make change for them.


Ira Wolfe Recruiting in the Age of Googlization


It’s time for every business to “get its SHIFT together” and get a grip on reality. Tried and true recruiting practices aren’t working. Traditional jobs are disappearing, new job categories are emerging, and employment technologies are exploding. The competition for qualified workers is both terrifying and intensifying. The wired, tired, and technology are converging and yet many companies continue to recruit and screen talent like it was still 1970. Isn’t it time for human resources to SHIFT and get off the pot?

Ira Wolfe Recruiting in the Age of Googlization

HR Meets Future Shock: THRiving in a Complex World

50 years ago Alvin Toffler warned us about Future Shock, a time when “too much change in too short a period of time” would leave us overwhelmed, disconnected, and suffering from shattering stress and disorientation. Feeling the pain?  Technology is blurring the lines between science fiction and reality. The tsunami of change facing HR can be paralyzing. How prepared are you and your employees to work with and supervise an algorithm? How will AI-driven technologies transform candidate and employee experience? How should HR approach “non-human” talent? 

Ira Wolfe Geeks, Geezers, and Googlization

A Beginner’s Guide: Using Video and Podcasting to Jump Start Your Recruitment Marketing

People love watching videos and listening to podcasts. Job candidates are no exception. From sourcing to interviewing, video and audio are revolutionizing the way people receive, consume, and engage with information. The good news for employers is that neither video or podcasts require big budgets or lots of expertise. You’re probably sitting there right now with the perfect tools to reach more candidates. Not a geek?  No worries…even geezers can do it. During this session you’ll learn why using video and podcasting are must-have recruitment tools. Learn how to get started using low-cost-no-experience-required tools.

Ira Wolfe People Analytics

Keeping the Human in HR: There's No HR App for This!

The future came too soon for HR! Automation is jumping off the pages of science fiction in the everyday workplace. Artificial intelligence, machine learning, and robots are disrupting jobs and changing the workplace. Unfortunately HR technology is running amok, threatening to remove humanity from human resources (and the workplace.) HR has one last opportunity to assume the role of leader and advocate of humans in the workplace! During this presentation author and HR Futurist Ira S Wolfe exposes his vision for the future of work, benefits and threats of HR technology, and a plan for keeping the H in HR.

Ira Wolfe Humans Need Not Apply


Disruptive technology is the elephant in the room that no one wants to talk about when it comes to jobs and work. But the lines between the workplace and science fiction are becoming blurred. Unfortunately the accelerating change does not have an on-off button. You can’t press rewind either. During this keynote, Ira S Wolfe paints a vivid picture of future jobs, work, and the workplace where the machines are turning into the workers. A viable solution defies conventional wisdom as well as economic and workforce planning…and that’s where Ira’s fresh way of thinking and growth mindset captivates and motivates his audience to make change work for them.

Ira Wolfe People Analytics

Duct Tape Can't Fix Your Awful Candidate Experience. Get Your SHIFT Together!

Duct tape can fix a lot of things – but a bad candidate experience isn’t one of them. Change isn’t waiting. Traditional recruiting practices aren’t working. And the “fun” is just beginning – the race for talent is in full swing and HR’s future depends on its ability to attract and acquire top talent.  It’s time to get your “Shift” together. Get ready to engage top talent in 2020. Build an engaging, mobile, fast, and responsive candidate experience. During this presentation Recruiting in the Age of Googlization author/speaker Ira S Wolfe will guide you on the job applicant journey and provide recruitment marketing tips and insights on how to ensure an awesome candidate experience.

Ira Wolfe People Analytics

Google-Proof Your Recruitment Marketing

Google is cracking down on the user experience and recruitment marketing is caught in its cross-hairs. Unfortunately Google is completely off HR’s radar and that spells bad news for talent acquisition. For starters, Google for Jobs abruptly shifted how job seekers search (but few companies have adapted.) Then Google launched updates like mobile-first and page speed which are crippling efforts to attract and acquire top talent. Without a Google-Proof digital recruitment marketing strategy, applicant flow will suffer and get worse. From Google for Jobs to Google My Business, recruitment marketing expert Ira S Wolfe will introduce you to proven digital marketing strategies and tools that will attract more job seekers, engage more candidates, and produce more applications.


Recruiting in the Age of Googlization is the “blockbuster story” about what happens when the science of people, hiring, and emerging technology converge. While a shortage of skilled workers is a frustration for many organizations, many of the recruitment challenges companies experience are self-made. From understanding how exponential change is disrupting HR to offering best practice tips to recruit smarter and faster with more predictable outcomes, Recruiting in the Age of Googlization is a must-read.

Featured Videos

   “It is change, continuing change, inevitable change that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be … This, in turn, means that our statesmen, our businessmen, our everyman must take on a science fictional way of thinking.”

Isaac Asimov

   “ We are walking from the pages of science fiction into the workplace.”

Gary Mathiason

    “Because of the explosive power of exponential growth, the 21st century will be equivalent to 20,000 years of progress at today’s rate of progress; organizations have to be able to redefine themselves at a faster and faster pace.”

Ray Kurzweil

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