Meet Ira

Described as a “Millennial trapped in a Baby Boomer body, the World’s 1st Chief Googlization Officer, a “hire authority,” and “certified prophet” of workforce trends, Ira S. Wolfe has emerged as one of HR’s most visionary thinkers.  Ira personifies the passion and mindset required to manage the convergence of the tired, the wired, and technology. His enthusiasm and engaging approach inspires his audience to challenge preconceptions about what it takes to attract, select, manage, and retain top talent and take the initiative to make change for them.

   “Ira is one of the rare speakers who is both informative and engaging. His information is timely and communicated in a way that even non-tech savvy people can understand. His list of resources is amazing.”

Pat B.

VP, Attendee State SHRM Conference

   “ Ira’s keynote was one of the best we have ever had, and we’ve been operating for almost 50 years so that really says it all.”

Susan L.

VP and Program Chair, National Association

    “Ira came highly recommended as an expert on the future of work. He was an absolute pleasure to work with and far exceeded our expectations. The experience was first class!”


VP, Private Corporate Event


Ira Wolfe Geeks, Geezers, and Googlization

Your Candidate Experience is All FCDD Up!

You can hear it in Danny’s voice: Candidate Resentment Fueled by Frustration, Confusion, Disappointment, and Distraction (or FCDD.) Danny represents just one of the thousands of job seekers who experience one or more of these emotions every single day from an all-too familiar bad candidate experience.  Join Recruiting in the Age of Googlization author/speaker Ira S Wolfe in this presentation as he guides you on a modern candidate’s job search journey, explains how to meet top talents’ expectations, and provides expert tips on how to engage more qualified job seekers.

Ira Wolfe Recruiting in the Age of Googlization


The future came too fast for HR. Routine, every-day events are quickly taking on a very futuristic route. Things that seemed impossible are now mainstream. Talent acquisition is no exception and yet many organizations continue to recruit like it was 1970. Consequently, top talent just “swipes left” in mind-numbing fashion. To win the race for talent, every expert agrees the future of HR depends on its ability to deliver an awesome candidate experience, from your career site to the job offer. During this presentation Recruiting in the Age of Googlization author/speaker Ira S Wolfe will guide you on a candidate’s job search, share modern candidate decision behaviors, and provide tips and insights on how to align recruitment with candidates, and ultimately convert more qualified job seekers to new hires.

Ira Wolfe People Analytics

Google-Proof Your Recruitment Marketing

Google is cracking down on the user experience and recruitment marketing is caught in its cross-hairs. Unfortunately Google is completely off HR’s radar and that spells bad news for talent acquisition. For starters, Google for Jobs abruptly shifted how job seekers search (but few companies have adapted.) Then Google launched updates like mobile-first and page speed which are crippling efforts to attract and acquire top talent. Without a Google-Proof digital recruitment marketing strategy, applicant flow will suffer and get worse. From Google for Jobs to Google My Business, recruitment marketing expert Ira S Wolfe will introduce you to proven digital marketing strategies and tools that will attract more job seekers, engage more candidates, and produce more applications.

Ira Wolfe Geeks, Geezers, and Googlization

Video: Energize Your Recruitment Marketing

People love watching videos and listening to podcasts. Job candidates are no exception. From sourcing to interviewing, video and audio are revolutionizing the way people receive, consume, and engage with information. The good news for employers is that neither video or podcasts require big budgets or lots of expertise. You’re probably sitting there right now with the perfect tools to reach more candidates. Not a geek?  No worries…even geezers can do it. During this session you’ll learn why using video and podcasting are must-have recruitment tools. Learn how to get started using low-cost-no-experience-required tools.

Ira Wolfe People Analytics

Duct Tape Can't Fix Your Awful Candidate Experience. Get Your SHIFT Together!

Duct tape can fix a lot of things – but a bad candidate experience isn’t one of them. Change isn’t waiting. Traditional recruiting practices aren’t working. And the “fun” is just beginning – the race for talent is in full swing and HR’s future depends on its ability to attract and acquire top talent.  It’s time to get your “Shift” together. Get ready to engage top talent in 2020. Build an engaging, mobile, fast, and responsive candidate experience. During this presentation Recruiting in the Age of Googlization author/speaker Ira S Wolfe will guide you on the job applicant journey and provide recruitment marketing tips and insights on how to ensure an awesome candidate experience.

Ira Wolfe People Analytics

Plan B: How to Avoid Getting the SHIFT Kicked Out of You!

Welcome to life on the exponential curve! R.I.P. to the way it was. Uncertainty, complexity, and ambiguity have always been part of our lives. But lately, the accelerating pace of change has turned volatility into the new normal, creating a continuous flow of exponential disruption called VUCA. . Unfortunately many of us suck at on-the-fly adaptation, leaving us with the feeling we just got the SHIFT knocked out of us.  Drawing upon his lifelong study of how to make change work and passion for helping others, Ira S Wolfe shares the personal mindsets and leadership skills required for navigating and thriving during exponential change. His authentic and very relatable style leaves audiences with a sense of hope, opportunity, and fresh perspective.

Ira Wolfe Recruiting in the Age of Googlization

HR Meets Future Shock: THRiving in a Complex World

50 years ago Alvin Toffler warned us about Future Shock, a time when “too much change in too short a period of time” would leave us overwhelmed, disconnected, and suffering from shattering stress and disorientation. Feeling the pain?  Technology is blurring the lines between science fiction and reality. The tsunami of change facing HR can be paralyzing. How prepared are you and your employees to work with and supervise an algorithm? How will AI-driven technologies transform candidate and employee experience? How should HR approach “non-human” talent? 

Ira Wolfe People Analytics

Quality of Motivation Matters

Carrots and sticks aren’t enough to motivate employees. They speak out loud and clear but no one seems to hear them. Look no further than rising rates of employee disengagement, hopelessness, turnover, mistakes, and injuries despite spending billions of dollars each year on incentives and motivation.  The quality of motivation matters. For 25 years, Ira S Wolfe has studied motivation and he’s discovered the dirty little secret that few managers know. In this presentation, Wolfe shares the results of his research, introduces a fresh approach to motivating productive behavior, and helping motivate with purpose.

Ira Wolfe People Analytics

Keeping the Human in HR: There's No HR App for This!

The future came too soon for HR! Automation is jumping off the pages of science fiction in the everyday workplace. Artificial intelligence, machine learning, and robots are disrupting jobs and changing the workplace. Unfortunately HR technology is running amok, threatening to remove humanity from human resources (and the workplace.) HR has one last opportunity to assume the role of leader and advocate of humans in the workplace! During this presentation author and HR Futurist Ira S Wolfe exposes his vision for the future of work, benefits and threats of HR technology, and a plan for keeping the H in HR.

Ira Wolfe Humans Need Not Apply


Disruptive technology is the elephant in the room that no one wants to talk about when it comes to jobs and work. But the lines between the workplace and science fiction are becoming blurred. Unfortunately the accelerating change does not have an on-off button. You can’t press rewind either. During this keynote, Ira S Wolfe paints a vivid picture of future jobs, work, and the workplace where the machines are turning into the workers. A viable solution defies conventional wisdom as well as economic and workforce planning…and that’s where Ira’s fresh way of thinking and growth mindset captivates and motivates his audience to make change work for them.


Recruiting in the Age of Googlization is the “blockbuster story” about what happens when the science of people, hiring, and emerging technology converge. While a shortage of skilled workers is a frustration for many organizations, many of the recruitment challenges companies experience are self-made. From understanding how exponential change is disrupting HR to offering best practice tips to recruit smarter and faster with more predictable outcomes, Recruiting in the Age of Googlization is a must-read.

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