It’s time for every business to “get its SHIFT together” and get a grip on reality. Tried and true recruiting practices aren’t working. Traditional jobs are disappearing, new job categories are emerging, and employment technologies are exploding. The automation of work makes it seem like science fiction is taking over the workplace. The eye of “Perfect SHIFT Storm” is going to make a direct hit. The end result is that the competition for qualified workers is both terrifying and intensifying. The wired, tired, and technology are converging and yet many companies continue to recruit and screen talent like it was still 1970. Isn't it time for human resources to SHIFT and get off the pot?
If you own or manage a business, hire employees, and don’t transform your talent acquisition, you risk a growing shortage of skilled workers, longer time-to-hire, lower quality of hire, and rising costs. Recruiting in the Age of Googlization is a brilliant and practical blueprint for small and medium sized businesses to attract, acquire, and retain more talent.